The work we did
Online shop built on WooCommerce for Nogalia, with nuts in various formats, oils, honey and wine, connected to HubSpot.
The brief
In gourmet food the margin lies in the customer coming back, and that is not won from the shop: it is won from the follow-up afterwards. For that, what happens in the shop has to reach the CRM without anybody copying it by hand.
What we did
We built the shop on WordPress and WooCommerce, with the catalogue split by family and by format, which with nuts is the variable that weighs most. And we connected it to HubSpot, so that customers and orders would land in the CRM and the team could work the follow-up from a single tool.
The result
A shop that fed the CRM by itself, with no manual exports in between.
Technical details
- Platform: WordPress and WooCommerce
- Type: online food shop
- Integration: connection to HubSpot
- Sector: nuts and gourmet food
Would you like to see it in action?
Note: this website is no longer online.
