The work we did
Website built on WordPress to present and sell WP Total Updater, APG‘s specialist maintenance service for WordPress and WooCommerce.
The brief
Web maintenance sells badly from a product page: what the client wants to know is not how much it costs, but what happens when something breaks at three in the morning. A site of its own was needed, one that explained the whole service and brought the client to the shop already convinced.
What we did
We put up the site on WordPress, bilingual in Spanish and English, with the service broken down: core, theme and plugin updates, encrypted daily backups, continuous monitoring, monthly reports and disaster recovery. The three plans are shown side by side, with no minimum term, and each button leads straight to the matching page in the APG shop with the plan and the billing period already selected.
The result
A site that explains an invisible service —because when it works nobody notices— and gets it signed up for in two clicks.
Technical details
- Platform: WordPress
- Type: product site selling through the APG shop
- Installation: bilingual, in Spanish and English
- Service: updates, encrypted backups, monitoring and reports
- Sector: web maintenance
